Have you ever noticed how many things there are to consider when you’re writing your Marketing Plan? I had an idea, but not a clear picture. And, I’m pretty sure the picture is still a bit hazy.
This Friday is the one year anniversary of the launch of my debut, Perpetual Light. When that book launched I had no idea. Well, a little bit of an idea. I knew I needed reviews. I didn’t know where I was getting them, but I knew I needed them.
I googled and searched and came up with a list of reviewers who read paranormal romance. I submitted and waited. With my first book I didn’t have any experience to draw from, and my launch date was not written in stone. In fact, I wasn’t 100% sure of it until it actually happened, which made me very nervous and uncertain about creating a blog tour, which I thought was my marketing plan.
Turns out a tour is only a small piece of the plan. There are other much more important aspects to consider well before planning a tour or even jumping out into the pool with thousands of other writers all vying for the same book sale dollars.
Here’s my list of “Oh-my-God-how-am-I-going-to-make-this-work?” questions:
What’s my brand?
What about positioning statements?
Who’s my target audience?
How do I find them and then get in front of them?
How much time should I spend on social media? What do I say? What does my target audience want to hear and how in the world do I get them to listen? If I’m spending all this time on social media, how am I writing my next book?
How should I use Twitter? What about Facebook? How do I use Goodreads? Is Pinterest worth getting into?
What if no one wants to listen?
A street team? What? Marketing advocates? Who? Where do I find them and how much is this venture going to cost me?
Advertising? Should I advertise? Where? How much?
What about ROI? How do I know what’s working? What will drive sales? How do I get my hands on this information?
And last but not least: What the hell am I thinking?
Big sigh. Tons of other writers have done this before me. I can do it, too. Just like you can.
I’ve got a couple things going for me. First and foremost, I am stubborn so that helps. Second, I’m connected to several other writers who’ve launched self-published books and have plenty of advice to share about what not to do and what works.
I’m currently reading Jennifer Fusco’s Market or Die Series. I’m on book three, Integrated Marketing Plans for Writers. Jennifer’s books are filled with lots of easy to understand and super helpful information. In book one you learn how to develop a your personal brand.
I think I’ve got that. I write vampire romance- some dark, some funny, but always vampires. I had two people help me come up with ideas, then I bounced my top ideas off several people who knew me before settling on a tag line (which I’ll admit I haven’t gotten up onto my Facebook page. Everything in due time.) My tag line is Romance in the Shadows.
I think it’s concise and to the point. Let me know your thoughts. Do you think it works or should I consider something else?
In the meantime I’m onto coming up with a positioning statement, culling through my twitter followers to find more reviewers and potential advocates, trying to figure out how to use Goodreads as I think it’s the best way to connect with people who’ll enjoy my books, though I can’t possibly keep up with all the reading and writing and editing and marketing…
Not to mention I’m way behind on the 30k challenge. That’s looking like a pipe dream. I’ve had several days of zero new words written. Now with editing the first Eva Prim book I’ve even had a negative word count day. Ouch!
It’s all for the best, but I have to remember, take baby steps and stop biting off more than I can chew. Focus. Focus. Focus.
What was that brand again? Chaos at the Computer?
Romance in the Shadows
What do you think? Does it work?